Earlier this evening, my cohort co-producer Sr. Valdez said:
American Man is blowing up on Yahoo right now. I’d say we’re over 100,000 views this month. Am I suppose to be feeling something?
I’m not sure. When I used to work at Shemuscle.com and I’d publish a new video, occasionally it would get picked up by a few popular porn blogs and our numbers would skyrocket. In our industry, those numbers translated directly to money in our pockets.
In my current occupation, the translation is more subtle.
There are people out there watching what we do, and some of them are really getting into it. They’re agreeing with us. The feeling I get from this is similar to leaving a really good rock concert. 20,000 people just implicitly agreed on everything for about 2 hours. You take that feeling with you when you go home that night, and it stays with you for at least a few days afterwards.
With video, you feel a little electric shiver when a piece gets watched 20,000 times, but it’s not quite as fulfilling as when 10 people send you nice emails or comments.
When I have an idea for a video, the process usually revolves around how to make it funny or interesting enough to entertain my friends. If I think Nick or Nelson or Valdez will like it, I go with it. If not, I toss it. (Unless I personally think it’s hilarious and then I say fuck what anyone else thinks, I’m doing it.)
It’s the general idea behind Wreck & Salvage production: Make stuff that you would want to watch. Since we understand that there is a segment of the population, however small, that agrees with us, then we have carte blanche to do whatever the hell we want. The point is, it doesn’t matter how many people see something just so long as the right people see it.
Alas, when we make a video for a company, they want numbers to crunch. So luckily we can provide them.
It all boils down to the fact that I love what we do. I think it’s just the greatest. If you do too, then thanks, and feel safe in the knowledge that every god damn video we produce on Wreck & Salvage is custom-built from the ground up, just for you.
